Euroformat represents Ukraine at INTERLIFT-2017

Euroformat, one of Ukraine’s leading lift equipment manufacturers, presented its products at one of the lift industry’s major international events – INTERLIFT-2017. The exhibition took place from 17 to 20 October 2017 in Augsburg, Germany, and is one of Europe’s largest specialist lift industry events. Euroformat was the only Ukrainian lift manufacturer exhibiting its products at the show.

Euroformat exhibits with its own stand for the first time

For eight consecutive years, Euroformat had attended INTERLIFT as a visitor, but 2017 marked an important milestone – the company exhibited with its own stand for the first time. This became a significant step in promoting Ukrainian lift equipment to an international audience. The Euroformat stand was built around the slogan «The most durable elevators», highlighting the company’s focus on long service life.

According to Euroformat, its passenger and goods lifts are designed for a service life of up to 25 years. Durability was therefore presented as one of the main advantages of the company’s equipment. Euroformat also highlighted the materials, engineering solutions and manufacturing technologies used in its lift production.

A platform for negotiations and international promotion

INTERLIFT-2017 provided Euroformat not only with an opportunity to showcase its products but also with a platform for business meetings and new professional contacts. Over the four days of the exhibition, the company’s team held a number of meetings with potential partners, suppliers and lift industry representatives from different countries. Particular attention was given to possible cooperation with companies from Germany, Poland and the United Kingdom.

Oleksii Kramarenko, Head of the Commercial Department at Euroformat, commented on the company’s participation: «Taking part in INTERLIFT-2017 was an important milestone for us because it was our first time exhibiting with our own stand at an event of this scale in Europe. We were able to demonstrate the capabilities of Ukrainian lift manufacturing to our European colleagues and present our approach to quality and durability. We are currently in active discussions with potential partners from Germany, Poland and the United Kingdom. We expect to be able to share specific results and signed contracts in the near future».

The significance of participation for Euroformat and Ukraine’s lift industry

Participation in INTERLIFT-2017 gave Euroformat an opportunity to present its passenger and goods lifts to an international professional audience and expand its contacts within the European market. The presence of a Ukrainian manufacturer at a major specialist exhibition also helped demonstrate the capabilities of Ukraine’s lift industry internationally.

Visitors to the Euroformat stand could explore the technical characteristics of the equipment, learn more about the manufacturing process and understand the company’s approach to lift durability. Participation in the exhibition helped Euroformat expand its professional dialogue with international companies and created additional opportunities for future cooperation.