Expanding into new markets: Euroformat holds major presentation in Poland

Ukrainian lift manufacturer Euroformat held a major business presentation in Poznań as part of its efforts to strengthen the company’s position in the European market. The main purpose of the event was to increase brand awareness and present the manufacturer’s modern technical solutions. The presentation became an important step in promoting Ukrainian-made lifts in Poland.

Organisation and participants

The business meeting in Poznań brought together executives from leading Polish lift installation companies, some of which cooperate with well-known international lift manufacturers. Their participation highlighted the Polish market’s interest in Euroformat products. The presentation was structured to introduce the full capabilities of the company’s lift equipment, including technical specifications, design options and operating characteristics.

The main part of the event focused on discussing potential cooperation between Euroformat and its Polish partners. Company representatives presented Euroformat’s approach to lift manufacturing in Ukraine, with particular attention to quality, energy efficiency and the ability to adapt equipment to different architectural requirements. Modern passenger lifts for residential, commercial and other buildings were among the key products presented.

Practical product demonstration: site visit

One of the key elements of the presentation was an organised site visit where participants could see Euroformat lift equipment operating in real conditions. This allowed Polish partners to assess ride quality, design and the main operating characteristics of the installed lifts.

The site visit provided an opportunity to demonstrate the equipment beyond presentation materials and show how it performs in an actual building. Participants were able to examine the lifts in operation and gain a clearer understanding of the Ukrainian manufacturer’s capabilities.

Results of the business meeting

Following the presentation in Poznań, Euroformat signed several contracts for the supply of lift equipment in Poland. This became an important step in expanding the company’s presence in the European market and confirmed practical interest from Polish partners in Ukrainian-made equipment.

The meeting also created new opportunities for further export development and cooperation with Polish installation companies. Participants were able to discuss equipment specifications, supply arrangements and the prospects for joint projects in greater detail.

The Poznań business presentation became an important part of Euroformat’s strategy for promoting its products outside Ukraine. It gave the company another opportunity to demonstrate the capabilities of Ukrainian lift manufacturing internationally and expand its business relationships with European partners.